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Rick Rubin, a veteran in incentive, stored value, and payments programs, will serve as an advisor and
investor for Lazo
e-commerce. In this collaboration, Francisco Bonilla Kuhlmann will take on the role of Chief Product Officer
at
iRewardify, leveraging his expertise in user-centric tech product development.
iRewardify is known for its comprehensive solution that goes beyond typical gift card offerings, providing
options such
as instant payments, branded merchandise, and premium experiences. With over 25 years of industry experience,
Rick has
established himself as a global leader in connecting businesses and brands to enhance engagement, drive
revenue, and
boost productivity.
"This partnership between Francisco and myself is a strategic alignment of our shared vision to transform the
rewards
and incentive industry," said Rick Rubin. "Francisco's experience and our global reach will create a powerful
synergy
that benefits both our companies and clients."
iRewardify serves businesses of all sizes, from those looking to revolutionize their reward systems to
retailers seeking
to expand their gift card portfolios. Their client portfolio includes businesses with transactions totaling
tens of
millions in annualized sales.
Francisco, the inspired Founder and CEO of Lazo e-commerce, brings a wealth of knowledge to this
collaboration. Lazo is
a groundbreaking social commerce platform set to launch in Spain in October, initially in partnership with one
of the
world's top two spirits companies. The plan is to expand to Europe, North America, and Latin America after a
successful
launch.
"Joining forces with iRewardify is a game-changer for Lazo," said Francisco. "Together, we are poised to lead
the charge
in revolutionizing the nearly $850 billion gift card, reward, and incentive global industry."
This partnership represents a significant step towards reshaping the reward and incentive industry and
creating new
opportunities for both iRewardify and Lazo e-commerce. For media inquiries, please contact:
info@iRewardify.com
iRewardify is a global leader in reward and incentive solutions, offering a diverse range of options
including gift
cards, instant payments, branded merchandise, and premium experiences. With over 25 years of industry
experience,
iRewardify connects businesses and brands through a seamless platform that enhances engagement, drives
revenue, and
boosts productivity.
Website: https://irewardify.com
Lazo e-commerce is a social commerce platform that connects merchants and users through promotional,
brand-sponsored,
and user-paid gifting, all amplified by the power of social interactions. Founded by Francisco Bonilla
Kuhlmann, Lazo
aims to digitize the hospitality industry and is launching in Spain with plans for global expansion.
Website: https://lazo-app.com
Email: lazo@lazo-app.com
There is a more effective approach to provide incentives.
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